"We sell an experience in a festive and celebrating world"


Roles
Graphic Designer
Software
Photoshop /Illustrator /Blender
Description

As a company facilitating all designs internally, one of the main tasks of graphic designing was producing posters for seasonal events such as new years, christmas, valentines and more. This promotional material is always in high request, as such as sprint are required to mass-developed posters for marketing, hand-outs, event, prints, and much more.

Utilizing Photoshop, AI and a wide range of Shutterstock assets, I created these posters in a few days to make headway into the process. Managing each product's brand identity was a challenge, for example; 'Flügel' posters are more party-esque, the sister-brand of 'Boswandeling' has a more calm and nature-themed branding to keep in mind, idem for the other product brand identities. We harbored individuality and seperate moods for each brand by employing different styles, typography, colors and associated assets.

Additionally, it was proof-of-concept of usage of the 3D models of the products by yours truly by incorporating them into the posters via the internal repository of renders I built prior.

This set is my contribution. Colleague's contributed in part, primarily during a single week intensive sprint to mass-produce the bulk in advance. My plan for each poster design was to develop something unique, for example, to merge elements with existing photography, or alternatively use 3D. I mixed all media to facilitate poster designs as well as 3rd-party resources to gather assets.

Time constraints was a major factor, as such, when I presented the initial 'New Years' type of poster I was requested to revise this setup with all other brands to save up on time otherwise spent on individual unique design setups.

Association
FLS Company
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posters & banners

The aforementioned gallery all occurred within a single week, giving the team more time on subsequent tasks afterwards. These regular tasks vary between poster designs/social posts, to wheel-of-fortunes for bars, large banners and much more. These vary between client and their wants. See hereunder for a few examples.


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