TSA Design Weeks

As a company facilitating all designs internally, one of the main tasks of graphic designing was producing posters for seasonal events such as new years, christmas, valentines and more. This promotional material is always in high request, as such as sprint are required to mass-developed posters for marketing, hand-outs, event, prints, and much more.

Utilizing Photoshop, AI and a wide range of Shutterstock assets, I created these posters in a few days to make headway into the process. Managing each product's brand identity was a challenge, for example; 'Flügel' posters are more party-esque, the sister-brand of 'Boswandeling' has a more calm and nature-themed branding to keep in mind, idem for the other product brand identities. We harbored individuality and seperate moods for each brand by employing different styles, typography, colors and associated assets.

Additionally, it was proof-of-concept of usage of the 3D models of the products by yours truly by incorporating them into the posters via the internal repository of renders I built prior.

My plan for each poster design was to develop something unique, for example, to merge elements with existing photography, or alternatively use 3D. I mixed all media to facilitate poster designs as well as 3rd-party resources to gather assets.