"FLS Company: Products with Passion"

Roles

Modeling / Unwrapping / Texturing / Rigging / Rendering

Software

Blender / Photoshop / Illustrator

Description

For my application and later participation in the esteemed FLS Company, I was responsible to develop realistic 3D renditions of their product portfolio to be used in advertisements, animations, graphic design adaptation and more; including by myself.

Currently, the digital catalogue of imagery is limited, having the liberty to have digital replicas of their inventory for any use was very desired, which I facilitated.

Though my Flügel bottle rendition was initially only for the job application, the other products were created after joining the team.

All the processes included all aspects of development; adaptive modeling, educated choices, UV-editing to emulate box-like printing layout and more. For Flügel I had to recreate the labeling and sleeves from scratch, whereas in subsequent recreations I leveraged existing sleeve designs to project onto the bottle meshes.

The hardest challenge was to make them as accurate as possible, including the associated shaders and liquid contents. My aim was to be as accurate to the products as well as adaptable, so no matter what angle or purpose is required, the bottles and functionality should accomodate most purposes; simple renders or full 3D animations with close-ups or physics.

Assocation

FLS Company

Flügel is the flagship product and the most recognizable brand of FLS, with a recognizable design seen across The Netherlands, Belgium and beyond. This being the first one produced, it posed a lot of challenges, but this knowledge could be translated in subsequent bottle designs, most notably the sealing mechanism and methodology of product stickers. Furthermore, I recreated the distribution packages, given the base 20ml size of a bottle, package deals are often more commonplace.

Rocketshot is the most versatile product of FLS, with 3 variations to boot. Along with that Dropshot, independent but using the same bottle shape as Rocketshot, hence why its added into this category. During design, I knew the model shapes would be identical, but not the textures and UV-placements. With that in mind, I pre-compiled the textures into an customizable array with seperate UV-setups. This allows me, or others, to simply use a slider to change the setup, texture and shaders conveniently, all within one file.

Devilshot is a collaborative venture between FLS and a Dutch rapper 'Tim Kimman', creating this fiendish-looking drink. Design-wise it's my favorite, simplicity and strong colors lend a lot to its appearance.

Koekie is a more distinquished seperate brand from the rest, not necessarily aimed for party scenes, but rather complimentary. During development the biggest challenge laid in its deviation in matte glass sleeves around the bottle, given you can see warped backgrounds and hind labels through the glass.

Fireman is a more american-styled marketed bottle for male audiences. This 3D rendition uses the temporary design, the embedded logo iteration is developed afterwards. An interesting difference between this and the others is the glass texture, with a crystallized texture instead of stark smooth.

Boswandeling(Forestwalk) are cream-based drinks for self-contained milky flavors. Design-wise this was quite a challenge, as the shape is distinctly different, with rounded yet rectangular general shape, wherein the hind is flat-ish but front bulges outwards, ending up in an even circular neck.

In addition to the 3d product models, an array of 3D equivelants of the logo's were required. Before me, only Flügel had a few 3D logo renders, but none more and none for the other brands. With the advent of 3D possibilities, I developed 3D equivelant of all brands. Some were easy, such as Koekie, but some posed to be challenges. Afterwards, these assets have been added into permanent additions for the brands. See hereunder for a collage of a render of each brand.

Once assets were completed, and primarily used in graphic design tasks, the possibility of using them in other meaningful 3D ways also became possibilities. Via marketing, the possibility of using 3D rendered imagery in social media posts to garner attention. Placing the products in esoteric environments conventionally not possible, for example.